What we did
Having worked with 21 Hospitality on various digital and print publishing projects over the years, we were delighted to step in as an extension of ther in house marketing team.
Forced to close the businesses due to the coronavirus pandemic in early 2020, the group faced the challenge of maintaining communication with staff and customers in a new, digital environment.
Working closely with Terry and his senior team, we developed a digital marketing strategy to engage with customers on a weekly basis and staff on a fortnightly basis in the form of a subscription based e-letter.
Regular e-letters meant that the restaurants were able to keep customers and staff up to date with all 21 Hospitality communication, including everything from restaurant reopening details, to ways in which they can enjoy the 21 experience at home.
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