The brief
Our brief was to create a campaign that focussed on the upcoming renaming of Harvey Nash Executive Search UK to Alumni Global. We created a digital marketing campaign to make the audience of Harvey Nash Executive Search UK aware of the merger by targeting existing clients, visitors to the UK website and existing followers on identified LinkedIn channels within the Harvey Nash Group.
The solution
The Campaign creative focused on there just being one company of wholly joined up search consultants and services with seamless cooperation across international boarders. We then developed a multi channel digital marketing campaign targeting the UK businesses customers leading them to an ‘explainer’ animation which made clear that the renaming of Harvey Nash Executive Search UK to Alumni Global was not going to impact on service levels and in fact that the UK team now had more resource at their disposal.
