Independent mediation practice, Crowther Mediation sought Allies Group’s services to provide support with their content creation, design, website, branding, videography, social media and PR.
Challenge
Crowther Mediation required a professional content and marketing specialist to help develop their brand through eye catching collateral. They wanted to elevate their image within a competitive market as well as ensuring that all marketing communication is cohesive and professional.
The challenge was to integrate a team to help grow their business and produce high quality marketing materials, online branding, video production and PR content. They required an agency to seamlessly position themselves within Crowther Meditation without losing the styling and messaging that had been distributed previously.
What we did
Initially Allies Group were tasked with maintaining and hosting their website while updating the content on their UK and UAE platforms.
Allies Group designed and produced a solicitors referral form along with developing a brand campaign and remarketing. This was important because the company needed to ensure that solicitors were aware that Crowther could work with their clients to support in the mediation process. The simple intuitive web section provides simple steps to mediation information and assessment.
We were also responsible for implementing Crowther Mediation’s social media campaigns which included developing creative assets in line with their brand that helped engage with their audience in a distinctive way, making them stand out.
Finally, we also provided support for videography, updating their Google Business Profile and implementing and executing a PR strategy.
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Allies Group input
To continue with the development of the brand and reputation online as well as providing an expert eye on all creative production and materials.
Result
We have designed and implemented a number of paid digital marketing campaigns in the UK and UAE to target people looking for mediation support. In a short period of time our targeted and methodical approach has already driven traffic and conversions to their website.
Our design and creativity has continued the professionalism and branding of Crowther Mediation while generating new customers.