The account was heavily focused on Shelving and Funky Chunky wanted to sell more of their larger furniture items using Google. Digital Allies Partnered with Funky Chunky Furniture in Mid 2018 to improve the performance of their Google Ads Account.
What we did
Firstly we analysed the data from the account to find out the top performing demographics.
Analysed the Search Queries Report from all campaigns and produced a negative keyword lists to ensure we were not wasting ad spend on irrelevant search terms. Once we knew this we created granular shopping campaigns based on the Item ID’s.
We created over 40 targeted campaigns which allowed us to optimise the search terms and performance of individual products. We introduced remarketing lists and Similar audiences to our Shopping campaigns.
Finally as we gathered data on our new campaigns we optimised them using ad schedules, demographic and audience bid adjustments.
Results
-31%
COST OF SALE
Cost per sale decrease from 6.95% to 4.8%
-19%
AVERAGE ORDER VALUE
Increased the overall average order value by 18.7%
+80%
RETURN ON AD SPEND
Return on ad spend increase from 1440% to 2050% with revenue increasing from £180,788.14 to over £310,694.06
On top of their consulting work, their statistical analysis provides us with reporting based on the metrics that matter to us, providing us with invaluable management information.
