The publication entitled Luxe Festive edit includes brands like Rowen Homes, Hobbs London, Phase Eight, Kuoni, Moda in Pelle, Harrods Champagne and Cocktail Bar, Rituals and Jo Malone.
The Gift Guide has been distributed to affluent Luxe readers across the north east of England. The publication is filled to the brim with the finest offerings ahead of a busy festive season.
The challenge was to write, design and distribute a luxury Gift Guide that appeals to the Luxe audience encouraging them to shop in the Metrocentre. The Christmas Gift Guide had to demonstrate an air of luxury while including brands that would engage with an affluent audience.
The deadline from concept to distribution was challenging but the team prioritised the workload, we scheduled in the time to work with partners and completed the design to the highest of standards.
Working closely with the Metrocentre, we were tasked with including brands from the platinum mall and researching and developing content that features offers, backstory to the brands and suitable products.
We developed a strong working relationship with the Metrocentre, this allowed us to understand their content and brand requirements as well as being able to accommodate the needs of the Luxe reader.
The Metrocentre provided us with a structure of what brands needed to be concluded, this gave our content and design team the freedom to create a stylish and informative Gift Guide that will attract people to the shops over the Christmas period.