Not for profit;



Digital marketing;



In addition to our more recent work on a targeted PR offer, we have a long-standing relationship with the cathedral over a number of years on a variety of design projects, to help promote exhibitions and events within their stunning building. Previous work has also included significant advancements on their website, to help users navigate it more easily. Website support has also included the delivery of a Service Agreement where we keep content fresh and relevant, while also ensuring the highest levels of security.


Newcastle Cathedral hired the services of Allies Group to devise and implement a PR strategy based around the Cathedral’s new chapter and the Very Reverend Canon Lee Batson’s vision to engage with people and communities across the city.

Allies Group engaged with the Cathedral to devise a PR strategy and concept to generate coverage and promote Newcastle Cathedral. With an initial strategic meeting devising the plan, focus and messages with the client, Allies Group created a mini framework for media engagement, devised the press release and sourced the relevant imagery. Once the press release was approved we sold the story into the local media and conducted a comprehensive PR outreach strategy to create a buzz. 

With a vast understanding of the local media we were able to secure coverage in the ChronicleLive and the Northern Echo.

Cathedrals present a uniquely diverse but exciting set of priorities. As a very small team, we recently faced a challenge when getting vastly different communications out amid a particularly busy period. Allies Group came to our aid, swiftly grasping what we wanted to achieve. They then liaised with us on key messages, objectives and audiences. This led to the development of content. The results were great – two pieces of positive coverage which we never doubted. At times, our limited internal resources prevent us from giving multiple communication topics the attention they deserve. However, Allies can scale their work accordingly and are hugely efficient with their time and very effective.
Peter Cumiskey
Marketing & Communications Manager
Newcastle Cathedral plans laid out as new Reverend Lee Batson makes his inaugural address as Dean

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Website design & build

Allies Group designed and built a new website for Newcastle Cathedral. Implementing a clean, modern design with easy navigation and reflecting the Cathedral’s vision, mission and heritage.

The launch was timed to coincide with the acceleration of the Cathedral’s year-long capital works programme, fundamental to the success of its ambitious and transformational National Lottery Heritage Fund project, Common Ground in Sacred Space.

With a limited budget and a wish list of design and usability features as long as my arm, we knew we were asking an awful lot from any appointed marketing agency. Allies Group boldly stepped forward and presented an outstanding response to our brief.

Catherine Mair
Marketing and Communications Manager, Newcastle Cathedral

Digital marketing

Newcastle Cathedral commissioned Allies Group to deliver their digital marketing programme announcing the reopening of the Cathedral on completion of the capital works programme. This was delivered in three phases,

1) Awareness building campaign of the improvement being made to the Cathedral

2) Action Orientated and very concentrated higher Facebook activity in the week prior to and week of opening,

3) See us in a new light (we are open). Allies Group decided that print media would not be the most prudent use of a very limited budget and because of this opted for the wholly digital approach to marketing.

We targeted four key areas tourism, Religion, Family and Historical interest. Video and static imagery were used in Facebook and YouTube videos with accompanying text updated appropriately for each phase of the campaign.

Super chuffed that our brilliant marketing agency Allies Group has been shortlisted in the North East Marketing Awards. We’ve worked with them on various projects big and small over the last 4-5 years but I’m particularly proud of this ‘See Us In A New Light’ digital marketing campaign, as it successfully launched our £6M National Lottery Heritage Fund project, Common Ground In Sacred Space, in August this year. Wishing all the Allies Group team the best of luck and continuing our successful working relationship into 2022!
Catherine Mair
Marketing and Communications Manager, Newcastle Cathedral
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