About
Working across North East England and south London, they address both immediate needs and the root causes of homelessness through our four cornerstones of support: their Basis crisis services; Home 24/7 supported accommodations; their Empower programme for women escaping domestic abuse and Aspire unemployment support and financial skills training.
Their values are at the heart of everything they do and are based on Christian principles.
What we did
We created and developed a number of brand routes and brand values. Once the logo design was finalised we were also asked to create a number of sub-brands. Brand guidelines were also created including guides on colours, fonts, photography styles and visual design examples.
This was followed by various brand collateral including stationery, online and press advertising, as well as other promotional material and website.
