Middlesbrough has previously been recognised as the worst place in the UK for a young woman to grow up. The region suffers from disadvantaged neighbourhoods, multi-generational unemployment, low confidence and low expectation levels in young women. A recent baseline literature review concluded women and girls in the Tees Valley are some of the most unheard in the UK.
The Solution
Allies Group developed the Power of Women Campaign from concept through to delivery, including the (POW) brand, merchandise, The POW website and marketing tool kits were developed to present to the northern business community.
Our vision and application generated significant financial support from wealthy individuals, and leading businesses across the North of England. Our CEO Chris March is a director and active board member of POW Campaign.
The Results
A powerful campaign engaging women in business to tell their stories to success, a schools programme designed to create ambassadors for the power of women movement, lifting and shifting aspirations at every interaction.
The campaign was able to organise TV coverage for Professor Jane Turner OBE on ITV News. In March 2020, the Power of Women campaign was launched to the wider business community on international women’s day at Teesside University culminating in a business dinner for the great and good.
The campaign also generated coverage in local and industry media such as The Northern Echo, Gazette Live, Tees Business and Tees Valley Education.
Allies Group have been invaluble in the design and development of the Power of Women campaign to date, we are very much looking forward to continuing our special relationship with Allies Group as we grow our campaign.
