Hospitality & leisure;



Award-winning interior architects Goddard Littlefair have refurbished and restored the hotel, blending the grandeur of late-Victorian architecture with the comforts of modern travel to create 155 elegant, comfortable bedrooms and suites in balanced, neutral tones that offer more than a place to sleep.

What we did

At Allies Group we are working closely with the Principal York, one of York’s premier hotels with 155 elegant rooms.  We have developed an all round PR strategy for them based on their short and medium term goals, and we have taken responsibility to advise them on their ongoing PR. This involves PR outreach, media enquiries, reactive PR, crisis communications and PR reporting.

Our team are in constant communication with the hotel to identify eye catching PR stories, develop angles of journalistic interest and creating opportunities for transparent reporting. 

We take pride in producing high quality pieces of journalism that identifies with the hotel’s target audience. Stories that include the hotel’s charity partnership, summer events and special occasions.



pieces of coverage


estimated views


estimated audience


Carr’s Group

Mantra Thai

George Smith

BWL Group