Hospitality & leisure;

Content;

PR;

What we did

At Allies Group we are working closely with the Principal York, one of York’s premier hotels with 155 elegant rooms.  We have developed an all round PR strategy for them based on their short and medium term goals, and we have taken responsibility to advise them on their ongoing PR. This involves PR outreach, media enquiries, reactive PR, crisis communications and PR reporting.

Our team are in constant communication with the hotel to identify eye catching PR stories, develop angles of journalistic interest and creating opportunities for transparent reporting. 

We take pride in producing high quality pieces of journalism that identifies with the hotel’s target audience. Stories that include the hotel’s charity partnership, summer events and special occasions.

Results

11

pieces of coverage

396m

estimated views

102m

audience

OUR WORK
Advance Northumberland – Brand Creation

Advance Northumberland is a unique economic regeneration company with a bold remit to improve prosperity, quality of life and increase business activity throughout the communities of Northumberland.

Oasis Community Housing – Brand Creation

Oasis Community Housing exist to reignite hope and a future for everyone facing homelessness.

TruStack – Brand Creation

TruStack are a full service IT support business offering services ranging from managed IT solutions through to cloud hosting, security solutions, connectivity and infrastructure support.

UMi – Creative Support

Since 2007, Umi have been finding and packaging the best information, expertise and finance to help businesses make better business decisions more quickly.

Prince Bishops Homes – Paid Social