What we did
We conducted a full brand workshop with their senior management team and developed a number of creative brand routes and developed brand values and tone of voice. Once the preferred route was settled upon a comprehensive brand toolkit was also created to be used as TruStacks communication playbook. The toolkit included multiple assets across all channels made up of everything from social media posts to advertising and included their brand mission, purpose and values. This ensured the smooth roll out of brand collateral including stationery, vehicle wraps, building signage, video and a shiny new website.