“As a hospitality group, we faced the enormous challenge of maintaining contact with thousands of customers and hundreds of staff during the various lockdown periods of 2020/21. It was a new virtual way of working that we were unfamiliar with. Following a comprehensive marketing strategy undertaken by Allies Group, we created and managed a programme of weekly e-letters for our customer base, and a monthly newsletter for the staff. From this, 21 at Home was born – our kerbside collection service. As time went on, due to excellent communications put in place by the Allies Group, we were able to respond quickly to ever-changing targets. Now, 21 at Home has grown into a business of its own, which I feel will continue even when our restaurants reopen. It has been fantastic to work with the Allies Group as an extension of our in-house team.”     

Terry Laybourne, 21 Hospitality Group

Content creation

The Allies Group team includes a group of experienced writers who can turn their hand to content for all platforms, from magazines and websites, to social media and digital newsletters.

Words are our way of life, and bringing brands to life is what we do best. You can trust us to provide insightful, intelligent content, coupled with the finest photography, videography and stop-in-your-tracks designs.

Our writers have bags of creativity and the ability to make all subject matter appealing and accessible. We can come up with zippy text for websites, or pen a significant feature on a captain of industry or a celebrity. We thrive on deadlines and the ability to create engaging features brimming with insight and accuracy.


We offer a PR service for our clients which is headed up by a BJTC qualified journalist who has been working in PR and journalism for over 20 years.

We clearly understand what newspapers, magazines, broadcast media and news websites are looking for in a story and can help raise your business’s profile through editorial coverage. To see a positive story about your business in the press is not only invaluable third-party endorsement, but it is also morale boosting for employees, whilst your customers will love it too.

Our media contact list is extensive, and we have great relationships with journalists across the UK, including trade, business, consumer, regional and local newspapers and magazines, as well as broadcast, digital media and influencers.


Exquisite design and powerful words are a match made in heaven, and for us, it’s like clockwork. Our design team is the one of the most accomplished in the North, with a body of work that is unrivalled in terms of reach.

That means we can deliver a sassy brochure, a stylish magazine, an influential research document or a thorough company re-brand.

Our designers aren’t afraid of white space and the bold concept of ‘less-is-more’ when it comes to conveying a message. Impact is everything and we make one with a thoughtful approach relevant to the client’s needs through collaboration.


When it comes to storytelling, we know the demand for digital video is on the rise. Fortunately, we’re well-versed in planning, shooting and editing attention-grabbing content to help businesses get their message out there.

From the initial storyboarding through to filming, editing and final delivery, our ambitious video-makers carefully manage each step of the production process.

The result? Captivating footage for a range of clients and occasions, from corporate gatherings to behind-the-scenes action at events and venue openings in the world of leisure and hospitality.


The Allies Group portfolio includes a number of luxury, bespoke magazines, written, designed and published by us on behalf of leading, independent hospitality groups and fashion and beauty businesses.

Clients of ours include five-star hotel, Rockliffe Hall, hotel and leisure businesses, Ramside Estates and Gainford Group, as well as renowned independent hairdressing group, Hooker & Young.

We have also created luxury fashion and lifestyle magazines for Fenwick, showcasing its Newcastle and York stores, and continue to produce a fortnightly magazine for Newcastle NE1 and monthly publications for the Sunderland Vibrancy Group.

Magazines aside, we are very proud to have written, designed and published a small collection of modern coffee table books, including autobiographies and compelling stories.

Allies Group also founded and continues to publish Luxe – one of the North East’s leading lifestyle magazines, covering beauty, fashion, interiors, travel and more.


We know that the art of photography can play a crucial, dramatic and instant role in conveying a message.

We work with inspired and ambitious photographers who love their craft and, as well as being technically precise, have a sharp eye for the unusual and bold in their photography, always challenged by the subject-matter, whether it be fashion, lifestyle or business.

We’re not afraid to ‘go large’ when it comes to photography. Great pictures pull you into a page, tell a story and make you look again.