We can keep the press up-to-date with any news or developments at your business – whether you’re celebrating an anniversary, you’ve won an award, you’ve launched a new service or product, you’ve won a new client, you’re expanding, you’ve raised money for charity or you simply have a new key member of staff, your local press, and sometimes the national press, trade and consumer magazines, will want to know about it.
We also know what makes a great PR photo and have a pool of professional press photographers available to us to ensure you get the right image to enhance your news story.
Digital PR, or link-building, is a powerful tool which can improve your brand’s online presence. In many ways it’s similar to traditional PR but it offers the opportunity to reach a bigger audience, complementing and enhancing the traditional methods we offer, which are still just as important and effective.
We can create interesting, relevant content and outreach to influencers and journalists to get coverage on their social media channels and websites, which will include links back to your website. We can also set up interviews, reviews and business profiling through our network of influencers and online journalists. The benefits of Digital PR include higher search ranking, social shares, greater brand awareness and increased traffic to your website.
Media liaison and expert profiling
Once we’re working with you, we’ll be constantly keeping our eyes and ears open for opportunities to continue to raise your profile in the media, both in print and online. PR isn’t just about sending out press releases. We have regular conversations with our journalist contacts to find out what stories they’re working on and how we can help.
It might be that they need an expert to comment on a specific subject or current news story, or maybe they’re looking for a product to test and review – we’ll do our best to make sure that it’s you or your product or offering that’s featured.
Sadly, PR isn’t always about the good news. Sometimes things can go wrong within a business and this is when reputation and crisis management will prove invaluable, to help you manage difficult media enquiries. Whether there’s an accident in the workplace or a legal issue, we can look after all media requirements for you leaving you to deal with the matter in hand.
We can prepare statements for the press and field journalists’ enquiries to help minimise any potential damage to the reputation of your organisation. We’ll ensure your side of the story is clearly communicated so that your customers, team, shareholders and the industry continues to view you in a positive way.
Online reputation management
If the first page of a search for your brand or one of your related stakeholders (CEOs and MDs etc.) has some negative content associated with it, then this is something you should worry about.
We can help you identify any changes to results for searches relating to your brand and stakeholders, allowing you to assess the best way to proactively address them.
We use a range of tools to gather a constant stream of public online content such as tweets, reviews, Facebook comments, blog posts and news articles.
We then analyse this data to assess whether the content is positive or negative, or more importantly whether what is being said could affect your reputation.
The Allies Group worked with us on the redesign of our website and we were very pleased with the final result. Finding a company to deliver what you want can be a task within itself, but after getting in touch with multiple companies, we were confident that the Allies Group understood our business needs and brief. We now have a fully optimised website that our customers love and has increased our conversion rates!
Durham University Business School
In all the years that White Hot Communications has relied on Allies Group to support clients' needs, we have been continually impressed by their professionalism, attention to detail, and permanently positive attitude. Debi Coldwell's years of experience in her field, coupled with a sunny disposition and good sense of humour is a sure-fire recipe for success!
White Hot publications
WHO WE DO IT FOR
Advance Northumberland – Brand Creation
Advance Northumberland is a unique economic regeneration company with a bold remit to improve prosperity, quality of life and increase business activity throughout the communities of Northumberland.
Oasis Community Housing – Brand Creation
Oasis Community Housing exist to reignite hope and a future for everyone facing homelessness.
TruStack – Brand Creation
TruStack are a full service IT support business offering services ranging from managed IT solutions through to cloud hosting, security solutions, connectivity and infrastructure support.
UMi – Creative Support
Since 2007, Umi have been finding and packaging the best information, expertise and finance to help businesses make better business decisions more quickly.