“Following a robust tender process, we were delighted when Allies Group won the contract to design and build a new website for Newcastle Cathedral. With limited budget and a wish list of design and usability features as long as my arm, we knew we were asking an awful lot from any appointed marketing agency. Allies Group boldly stepped forward and presented an outstanding response to our brief. They took on the project with gusto and vigour from start to finish and weren’t phased by our complex governance with many stakeholders involved in the decision-making process.“
Catherine Mair, Marketing and Communications Manager, Newcastle Cathedral
To understand how your customers are interacting with your business, we encourage you to make use of Google’s free to use Analytics platform. The first step is to ensure that your account is correctly configured and optimised to capture meaningful information that will provide you with actionable insight to achieve a competitive advantage in the marketplace.
Paid search PPC
Paid search or Pay Per Click (PPC) marketing is rapidly overtaking above the line media in terms of advertising spend simply because it offers a more cost-effective advertising solution no matter the size of your business or the sector you are in.
Paid social advertising options exist for most social media platforms and is becoming a major force in online advertising due to its targeting capabilities. We manage campaigns across Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest on behalf of our clients. There are many options available that can meet a range of marketing objectives for businesses of all varieties.
Search Engine Optimisation (SEO) is the way you engineer your website so that it appears on the early pages of a search engine for relevant user searches. SEO is a rapidly evolving discipline where changes are perpetual, which means staying abreast of these changes is critical when it comes to business recognition.