Why choose us?
Proven track record;
Experience of your sector;
Technical expertise;
100% accountable;
Flexible;
Customer reviews;
The Paid Search Toolkit
Video Ads
Text, image or video adverts that occur before, during and/or after a relevant video stream, commonly on YouTube.
Display Ads
Text, image, interactive or video based ads placed on websites that are relevant to what you are selling.
Remarketing
Text, image or video adverts that show ads to people who have visited your website before but have not completed a desired action.
Mobile Ads
Mobile ads appear on mobile search results, on mobile optimised websites, on YouTube and other mobile apps.
Paid Search
Text ads on the Search Network show above and below Google search results. They have three parts: headline text, a display URL and description text.
Shopping Ads
A type of advert that features on Google search giving info about individual products you sell including price, images and decritions.
Campaign development
Our approach is data led. We look at any past advertising history, your industry sector and your competitors and build upon that. If you are undertaking PPC for the first time we will audit your online business to develop the optimum PPC campaign for you.
We will build you a PPC strategy including developing tactics such as re-marketing, bidding strategy, improving landing pages and developing creative copy to increase search quality scores in order to give your brand effective exposure and engagement across search, shopping, display and remarketing campaigns.
Benefits of PPC
- Qualified traffic
- Real time results
- Daily optimisation
- Wide range of techniques and tools available
- Cost effective versus traditional media and 100% accountable
- Target you customers when they are looking for your product or service
- Interactive opportunity to complement traditional media
WHO WE DO IT FOR
Testimonials
STEP Cayman has been working with Allies Group through their partnership with Sidekick Cayman for the past two years. They have been involved in the delivery of two very significant projects for our branch – the launch of a new website and our Trust Cayman magazine. We have been very pleased with the outcome of both these projects and the feedback we have received from members and industry colleagues alike has been extremely positive.
Bernadette Carey
STEP Cayman, Marketing Committee Chair
Rev’d Daniel Mccarthy
Priest in Charge of Holy Cross Fenham
Claire Turner, Marketing Manager
Darlington College
Tom Bradshaw, Head of Ecommerce and Operations
Jake Shoes