Why choose us?

Proven track record;
Experience of your sector;
Technical expertise;
100% accountable;
Customer reviews;

The Paid Search Toolkit

Video Ads
Text, image or video adverts that occur before, during and/or after a relevant video stream, commonly on YouTube.

Display Ads
Text, image, interactive or video based ads placed on websites that are relevant to what you are selling.

Text, image or video adverts that show ads to people who have visited your website before but have not completed a desired action.

Mobile Ads
Mobile ads appear on mobile search results, on mobile optimised websites, on YouTube and other mobile apps.

Paid Search
Text ads on the Search Network show above and below Google search results. They have three parts: headline text, a display URL and description text.

Shopping Ads
A type of advert that features on Google search giving info about individual products you sell including price, images and decritions.

Campaign development

Our approach is data led. We look at any past advertising history, your industry sector and your competitors and build upon that. If you are undertaking PPC for the first time we will audit your online business to develop the optimum PPC campaign for you.

We will build you a PPC strategy including developing tactics such as re-marketing, bidding strategy, improving landing pages and developing creative copy to increase search quality scores in order to give your brand effective exposure and engagement across search, shopping, display and remarketing campaigns.

Onboard. Set up. Review. Refine.

Benefits of PPC

  • Qualified traffic
  • Real time results
  • Daily optimisation
  • Wide range of techniques and tools available
  • Cost effective versus traditional media and 100% accountable
  • Target you customers when they are looking for your product or service
  • Interactive opportunity to complement traditional media



Matfen Hall

Luxe magazine

View more


STEP Cayman has been working with Allies Group through their partnership with Sidekick Cayman for the past two years. They have been involved in the delivery of two very significant projects for our branch – the launch of a new website and our Trust Cayman magazine. We have been very pleased with the outcome of both these projects and the feedback we have received from members and industry colleagues alike has been extremely positive.

Bernadette Carey

STEP Cayman, Marketing Committee Chair

As well as offering sound value for money. They know their craft across digital and print and are not afraid to provide their own ideas and suggestions to get the best results
When it  comes to websites and digital outreach Allies Group really know their field. From my experience Allies really listened to us, guided us and remained flexible throughout the process. I love the way that they trained us and helped us keep the parish church's DNA at the heart of the project. I would highly recommend Allies because they are local, passionate about excellence and are there to guide you every step of the way. I found that Aliies Group is a true friend to us at Holy Cross Fenham.

Rev’d Daniel Mccarthy

Priest in Charge of Holy Cross Fenham

We are delighted with the collaborative approach to working Digital Allies have offered the college. Adam and the team are quick to respond to requests, giving effective advice on in a manner that is easy to understand. There is no jargon, just concise, honest advice. The campaigns that we have been running have shown to be well worth the investment and I do feel like a partner rather than a customer paying money to just another digital agency.

Claire Turner, Marketing Manager

Darlington College

With Digital Allies’ approach to digital marketing, we feel very happy and confident that we’re in the right hands and on an upwards spiral again rather than a downwards one, which is something we’ve not felt for a long time. Digital Allies truly saved us from disaster, and thankfully they are now sending us upwards! Long may it continue.

Tom Bradshaw, Head of Ecommerce and Operations

Jake Shoes

Read all reviews