Why choose us?
Proven track record;
Experience of your sector;
The Paid Search Toolkit
Text, image or video adverts that occur before, during and/or after a relevant video stream, commonly on YouTube.
Text, image, interactive or video based ads placed on websites that are relevant to what you are selling.
Text, image or video adverts that show ads to people who have visited your website before but have not completed a desired action.
Mobile ads appear on mobile search results, on mobile optimised websites, on YouTube and other mobile apps.
Text ads on the Search Network show above and below Google search results. They have three parts: headline text, a display URL and description text.
A type of advert that features on Google search giving info about individual products you sell including price, images and decritions.
Our approach is data led. We look at any past advertising history, your industry sector and your competitors and build upon that. If you are undertaking PPC for the first time we will audit your online business to develop the optimum PPC campaign for you.
We will build you a PPC strategy including developing tactics such as re-marketing, bidding strategy, improving landing pages and developing creative copy to increase search quality scores in order to give your brand effective exposure and engagement across search, shopping, display and remarketing campaigns.
Benefits of PPC
- Qualified traffic
- Real time results
- Daily optimisation
- Wide range of techniques and tools available
- Cost effective versus traditional media and 100% accountable
- Target you customers when they are looking for your product or service
- Interactive opportunity to complement traditional media
WHO WE DO IT FOR
Kirsty Ramsey, Marketing Manager
The Allies Group worked with us on the redesign of our website and we were very pleased with the final result. Finding a company to deliver what you want can be a task within itself, but after getting in touch with multiple companies, we were confident that the Allies Group understood our business needs and brief. We now have a fully optimised website that our customers love and has increased our conversion rates!
We've been working with the Allies Group now for nearly 4 years, across different projects including website builds, SEO support and development work. Our account manager Ste is fantastic, and ensures our projects are delivered on time and to a high standard. We view the Allies Group as our partners and an extension of our digital team, and look forward to continuing our relationship.
ML Business Content
Durham University Business School