Why choose us?

Proven track record;
Experience of your sector;
Technical expertise;
100% accountable;
Customer reviews;

The Paid Search Toolkit

Video Ads
Text, image or video adverts that occur before, during and/or after a relevant video stream, commonly on YouTube.

Display Ads
Text, image, interactive or video based ads placed on websites that are relevant to what you are selling.

Text, image or video adverts that show ads to people who have visited your website before but have not completed a desired action.

Mobile Ads
Mobile ads appear on mobile search results, on mobile optimised websites, on YouTube and other mobile apps.

Paid Search
Text ads on the Search Network show above and below Google search results. They have three parts: headline text, a display URL and description text.

Shopping Ads
A type of advert that features on Google search giving info about individual products you sell including price, images and decritions.

Campaign development

Our approach is data led. We look at any past advertising history, your industry sector and your competitors and build upon that. If you are undertaking PPC for the first time we will audit your online business to develop the optimum PPC campaign for you.

We will build you a PPC strategy including developing tactics such as re-marketing, bidding strategy, improving landing pages and developing creative copy to increase search quality scores in order to give your brand effective exposure and engagement across search, shopping, display and remarketing campaigns.

Onboard. Set up. Review. Refine.

Benefits of PPC

  • Qualified traffic
  • Real time results
  • Daily optimisation
  • Wide range of techniques and tools available
  • Cost effective versus traditional media and 100% accountable
  • Target you customers when they are looking for your product or service
  • Interactive opportunity to complement traditional media
South Shields Football Club

Swinburne Maddison

Newcastle Cathedral

Crowther Mediation


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With Digital Allies’ approach to digital marketing, we feel very happy and confident that we’re in the right hands and on an upwards spiral again rather than a downwards one, which is something we’ve not felt for a long time. Digital Allies truly saved us from disaster, and thankfully they are now sending us upwards! Long may it continue.

Tom Bradshaw, Head of Ecommerce and Operations

Jake Shoes

The Allies Group worked with us on the redesign of our website and we were very pleased with the final result. Finding a company to deliver what you want can be a task within itself, but after getting in touch with multiple companies, we were confident that the Allies Group understood our business needs and brief. We now have a fully optimised website that our customers love and has increased our conversion rates!

Natalie Bland

The Allies Group manage and deliver our successful digital workshop programme for Business Northumberland, an ERDF funded business support programme. Workshops are always really well attended and come with great feedback from delegates. Working with the team is really refreshing they listen to our ideas and help us implement them. We see them as an extension of our core team. Together with The Allies Group we supported over 500 businesses through the pandemic, helping them take their business and advertising online and giving them confidence to measure their success. The Allies group have also run marketing campaigns for us as a business as well as developing and managing websites, we trust them with our business and brand and would not hesitate in recommending them to any business large or small.

Lucy Evermore

We have worked with Allies Group closely for several years and have always found them to take pride in their work, and strive to deliver the absolute best. I can't speak highly enough of their team, and their creativity is truly exceptional. I would have no hesitation in recommending them.

Get into Newcastle NE

We have worked with Digital Allies on numerous events now and have been impressed by their vast knowledge of all things digital. From explaining the benefits and pitfalls of social media marketing, to guiding companies through managing reputation online, Digital Allies are able to communicate to businesses of all sizes and sectors the intricacies of establishing, maximising and securing their digital resources. It has been a pleasure to work with Digital Allies and I look forward to exploring other opportunities together in the future.

Amy Watson

Sunderland Software city

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