Why choose us?

Proven track record;
Experience of your sector;
Technical expertise;
100% accountable;
Customer reviews;

The Paid Search Toolkit

Video Ads
Text, image or video adverts that occur before, during and/or after a relevant video stream, commonly on YouTube.

Display Ads
Text, image, interactive or video based ads placed on websites that are relevant to what you are selling.

Text, image or video adverts that show ads to people who have visited your website before but have not completed a desired action.

Mobile Ads
Mobile ads appear on mobile search results, on mobile optimised websites, on YouTube and other mobile apps.

Paid Search
Text ads on the Search Network show above and below Google search results. They have three parts: headline text, a display URL and description text.

Shopping Ads
A type of advert that features on Google search giving info about individual products you sell including price, images and decritions.

Campaign development

Our approach is data led. We look at any past advertising history, your industry sector and your competitors and build upon that. If you are undertaking PPC for the first time we will audit your online business to develop the optimum PPC campaign for you.

We will build you a PPC strategy including developing tactics such as re-marketing, bidding strategy, improving landing pages and developing creative copy to increase search quality scores in order to give your brand effective exposure and engagement across search, shopping, display and remarketing campaigns.

Onboard. Set up. Review. Refine.

Benefits of PPC

  • Qualified traffic
  • Real time results
  • Daily optimisation
  • Wide range of techniques and tools available
  • Cost effective versus traditional media and 100% accountable
  • Target you customers when they are looking for your product or service
  • Interactive opportunity to complement traditional media
Bishop Wilkinson Catholic Education Trust


Rockliffe Hall

BWL Group



The website stats and income uplift are fantastic, the new site and the work done in the background has made a real difference to us. And it’s been great to work with a team that doesn’t treat you like an idiot just because you can’t write website code. You guys are a breath of fresh air, transparent and an absolute pleasure to work with. I look forward to continuing to work with you on SEO and the dreaded GDPR project.

Kirsty Ramsey,
 Marketing Manager

Tait Walker

The Allies Group worked with us on the redesign of our website and we were very pleased with the final result. Finding a company to deliver what you want can be a task within itself, but after getting in touch with multiple companies, we were confident that the Allies Group understood our business needs and brief. We now have a fully optimised website that our customers love and has increased our conversion rates!

Natalie Bland

We've been working with the Allies Group now for nearly 4 years, across different projects including website builds, SEO support and development work. Our account manager Ste is fantastic, and ensures our projects are delivered on time and to a high standard. We view the Allies Group as our partners and an extension of our digital team, and look forward to continuing our relationship.

Kira McKinney


I'd held off producing a web site for many years, but when I finally got around to looking for a company to create one for me I chose Digital Allies and it turned out to be a very smart move. The company's team quickly understood my requirements and the process they took me through produced a site which met my brief, and exceeded my expectations, in a short space of time. I recommend Digital Allies very highly, in my opinion you could not ask for a better service.

Mark Lane

ML Business Content

Allies Group are fantastic to work with. Apart from their obvious subject knowledge, they take time to understand the culture of the organisation and find solutions that fit with current operating systems.. the work they did on our SEO audit has given us a clear direction and helped us to build the short, medium and long term strategy for the business.. It’s great to work with specialists like Allies Group because they are practitioners before they are theorists – their knowledge is up to date and even better tried and tested.

Charlie Grabham

Durham University Business School

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