Why choose us?

Proven track record;
Experience of your sector;
Technical expertise;
100% accountable;
Flexible;
Customer reviews;

The Paid Search Toolkit

Video Ads
Text, image or video adverts that occur before, during and/or after a relevant video stream, commonly on YouTube.

Display Ads
Text, image, interactive or video based ads placed on websites that are relevant to what you are selling.

Remarketing
Text, image or video adverts that show ads to people who have visited your website before but have not completed a desired action.

Mobile Ads
Mobile ads appear on mobile search results, on mobile optimised websites, on YouTube and other mobile apps.

Paid Search
Text ads on the Search Network show above and below Google search results. They have three parts: headline text, a display URL and description text.

Shopping Ads
A type of advert that features on Google search giving info about individual products you sell including price, images and decritions.

Campaign development

Our approach is data led. We look at any past advertising history, your industry sector and your competitors and build upon that. If you are undertaking PPC for the first time we will audit your online business to develop the optimum PPC campaign for you.

We will build you a PPC strategy including developing tactics such as re-marketing, bidding strategy, improving landing pages and developing creative copy to increase search quality scores in order to give your brand effective exposure and engagement across search, shopping, display and remarketing campaigns.

Onboard. Set up. Review. Refine.

Benefits of PPC

  • Qualified traffic
  • Real time results
  • Daily optimisation
  • Wide range of techniques and tools available
  • Cost effective versus traditional media and 100% accountable
  • Target you customers when they are looking for your product or service
  • Interactive opportunity to complement traditional media
OUR WORK
Carr’s Group

Mantra Thai

George Smith

BWL Group

South Shields Football Club

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Testimonials

The Allies group have provided our Trust (The Bishop Wilkinson Catholic Education Trust) with a comprehensive and high quality service across a wide range of comms ranging from website design and management to media support. Their staff are highly skilled, incredibly helpful, tremendously creative and always a pleasure to work with.

Nick Hurn OBE

Bishop Wilkinson Catholic Education Trust, CEO

Digital Allies have really helped us make sense of the digital landscape. They have moved the North East of England Chamber of Commerce forward from a digital perspective, and the team have learned so much from them. They have taken the time to understand what it takes to be successful in digital for a membership organisation and have applied that knowledge. They have been fantastic to work with and I would definitely recommend their approach and services. It’s very refreshing to find a company that truly wants to share their knowledge rather than keep it to themselves. We’ll be continuing to access their digital expertise and skills in the future.

Charlotte Johns - 
Marketing Manager

North East of England Chamber of Commerce

Allies Group are fantastic to work with. Apart from their obvious subject knowledge, they take time to understand the culture of the organisation and find solutions that fit with current operating systems.. the work they did on our SEO audit has given us a clear direction and helped us to build the short, medium and long term strategy for the business.. It’s great to work with specialists like Allies Group because they are practitioners before they are theorists – their knowledge is up to date and even better tried and tested.

Charlie Grabham

Durham University Business School

“Mincoffs Solicitors have worked with Digital Allies since 2017 on SEO strategy, after experiencing issues with our previous agency. Digital Allies are a joy to work with and are an extension to our marketing team. I have been impressed with the digital marketing expertise they provide and the time they have taken to get to know our business. They are professional in interactions, flexible and responsive and we have monthly meetings so I am always kept up to date with progress on our account. It is helpful to have a dedicated Client Services Manager so I always have an initial point of contact and I know she will do her very best to help. Digital Allies are invaluable partners, driving more traffic to our website and delivering positive results to our business and we look forward to working with them for many years to come!”

Claire Fenwick, Marketing and Business Development Manager

Mincoffs Solicitors

The team, as well as being really knowledgeable, are all really friendly and approachable and really take on board our ideas whilst maintaining the needs of our SMEs at the forefront

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