Why choose us?
Proven track record;
Experience of your sector;
The first optimisation element in any SEO campaign is the technical audit of the website. We will make sure that the site’s pages, its information architecture and its content taxonomy are conducive for search engine bot crawls. Our audits are comprehensive, and cover both structure and content, we will provide a high level overview of exactly what is happening on your site. We commit to giving you the following;
- Website and Analytics Audit
- Competitor and Marketplace Analysis
- Structural and Technical Implementation
- Onsite Content Mapped To Specific User Intent
- A Clear Reporting System That Ties Metrics to Goals
On site/technical SEO
In order to ensure the best return from your search engine campaign, we will develop a clear content strategy in terms of on-site optimisation. This optimisation is informed by keyword analysis. We would work with you to write the content to include; Page Titles, Meta Descriptions, H1s, Body Copy and create an internal link structure.
Our approach to the technical aspect of SEO is meticulous in its detail and implementation. Technical SEO is an essential early aspect of any SEO programme – one small piece of code in the wrong place can mean the whole site is limited in its ability to rank for highly searched key phrases.
Whilst at first glance the website appears to be ok from a technical perspective, there are areas for improvements such as the implementation of structured data, or Schema Markup as it is more commonly referred to.
Elements of SEO
Link building is the practice of achieving hyperlinks from other websites to your own. A link is used as a navigation between pages on the internet. Search engines like Google use links to crawl websites. Using sophisticated link analysis, Google can discover how pages are related to each other and in what ways.
Search engines treat links as votes for reputation and importance. The engines themselves have refined the use of link data, and use algorithms to perform evaluations of sites and pages based on this information.
Local SEO is the process of optimising a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for a dentist, car wash, or locksmith, the search engine will display local businesses relevant to their location.
An often overlooked aspect of launching a new website is the redirecting of your old webpages to your new webpages and so avoiding a negative impact on your search engine rankings. If this step is missed there is a high chance that any search engine rankings your site has hitherto achieved will be wiped out and set back to zero. It is like moving your shop from one part of town to another without letting anyone know.
WHO WE DO IT FOR
Claire Fenwick, Marketing and Business Development Manager
Moya Jones - Development Director
Prince Bishops Home
The Allies group have provided our Trust (The Bishop Wilkinson Catholic Education Trust) with a comprehensive and high quality service across a wide range of comms ranging from website design and management to media support. Their staff are highly skilled, incredibly helpful, tremendously creative and always a pleasure to work with.
Nick Hurn OBE
Bishop Wilkinson Catholic Education Trust, CEO
Charlotte Johns - Marketing Manager
North East of England Chamber of Commerce
We have worked with Allies Group closely for several years and have always found them to take pride in their work, and strive to deliver the absolute best. I can't speak highly enough of their team, and their creativity is truly exceptional. I would have no hesitation in recommending them.
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