Why choose us?

Proven track record;
Experience of your sector;
Technical expertise;
100% accountable;
Customer reviews;


The first optimisation element in any SEO campaign is the technical audit of the website. We will make sure that the site’s pages, its information architecture and its content taxonomy are conducive for search engine bot crawls.  Our audits are comprehensive, and cover both structure and content, we will provide a high level overview of exactly what is happening on your site. We commit to giving you the following;

  • Website and Analytics Audit
  • Competitor and Marketplace Analysis
  • Structural and Technical Implementation
  • Onsite Content Mapped To Specific User Intent
  • A Clear Reporting System That Ties Metrics to Goals

Request your free SEO audit here

On site/technical SEO

In order to ensure the best return from your search engine campaign, we will develop a clear content strategy in terms of on-site optimisation. This optimisation is informed by keyword analysis. We would work with you to write the content to include; Page Titles, Meta Descriptions, H1s, Body Copy and create an internal link structure.

Our approach to the technical aspect of SEO is meticulous in its detail and implementation. Technical SEO is an essential early aspect of any SEO programme – one small piece of code in the wrong place can mean the whole site is limited in its ability to rank for highly searched key phrases.

Whilst at first glance the website appears to be ok from a technical perspective, there are areas for improvements such as the implementation of structured data, or Schema Markup as it is more commonly referred to.

Elements of SEO

Link building

Link building is the practice of achieving hyperlinks from other websites to your own. A link is used as a navigation between pages on the internet. Search engines like Google use links to crawl websites. Using sophisticated link analysis, Google can discover how pages are related to each other and in what ways.

Search engines treat links as votes for reputation and importance. The engines themselves have refined the use of link data, and use algorithms to perform evaluations of sites and pages based on this information.

Local SEO

Local SEO is the process of optimising a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for a dentist, car wash, or locksmith, the search engine will display local businesses relevant to their location.

Site migration

An often overlooked aspect of launching a new website is the redirecting of your old webpages to your new webpages and so avoiding a negative impact on your search engine rankings. If this step is missed there is a high chance that any search engine rankings your site has hitherto achieved will be wiped out and set back to zero.  It is like moving your shop from one part of town to another without letting anyone know.

Bishop Wilkinson Catholic Education Trust


Rockliffe Hall

BWL Group


“Mincoffs Solicitors have worked with Digital Allies since 2017 on SEO strategy, after experiencing issues with our previous agency. Digital Allies are a joy to work with and are an extension to our marketing team. I have been impressed with the digital marketing expertise they provide and the time they have taken to get to know our business. They are professional in interactions, flexible and responsive and we have monthly meetings so I am always kept up to date with progress on our account. It is helpful to have a dedicated Client Services Manager so I always have an initial point of contact and I know she will do her very best to help. Digital Allies are invaluable partners, driving more traffic to our website and delivering positive results to our business and we look forward to working with them for many years to come!”

Claire Fenwick, Marketing and Business Development Manager

Mincoffs Solicitors

Digital Allies offer an excellent service and have played a critical role in making digital communications part of our core business strategy. Their knowledge and use of sophisticated tools, allow us to efficiently and effectively reach the right people at the right time while maintaining low costs and producing accurate reporting for invaluable insight and continued improvement. The Digital Allies team are able to provide digital marketing specialists that cover the full spectrum of digital marketing; with technical, analytical and creative consultants at our disposal. This allows us to rest assured that our approach is “cutting edge”, which is vital for a business that is developing at the speed that we are. I have been particularly delighted with the dedicated support that Digital Allies have provided to our business. They are very much the “experts” you hope to find; people that speak clearly and definitively and not in the language of jargon and fluff. On top of their consulting work, their statistical analysis provides us with reporting based on the metrics that matter to us, providing us with invaluable management information.

Moya Jones - Development Director

Prince Bishops Home

The Allies group have provided our Trust (The Bishop Wilkinson Catholic Education Trust) with a comprehensive and high quality service across a wide range of comms ranging from website design and management to media support. Their staff are highly skilled, incredibly helpful, tremendously creative and always a pleasure to work with.

Nick Hurn OBE

Bishop Wilkinson Catholic Education Trust, CEO

Digital Allies have really helped us make sense of the digital landscape. They have moved the North East of England Chamber of Commerce forward from a digital perspective, and the team have learned so much from them. They have taken the time to understand what it takes to be successful in digital for a membership organisation and have applied that knowledge. They have been fantastic to work with and I would definitely recommend their approach and services. It’s very refreshing to find a company that truly wants to share their knowledge rather than keep it to themselves. We’ll be continuing to access their digital expertise and skills in the future.

Charlotte Johns - 
Marketing Manager

North East of England Chamber of Commerce

We have worked with Allies Group closely for several years and have always found them to take pride in their work, and strive to deliver the absolute best. I can't speak highly enough of their team, and their creativity is truly exceptional. I would have no hesitation in recommending them.

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