Why choose us?
Proven track record;
Experience of your sector;
The first optimisation element in any SEO campaign is the technical audit of the website. We will make sure that the site’s pages, its information architecture and its content taxonomy are conducive for search engine bot crawls. Our audits are comprehensive, and cover both structure and content, we will provide a high level overview of exactly what is happening on your site. We commit to giving you the following;
- Website and Analytics Audit
- Competitor and Marketplace Analysis
- Structural and Technical Implementation
- Onsite Content Mapped To Specific User Intent
- A Clear Reporting System That Ties Metrics to Goals
On site/technical SEO
In order to ensure the best return from your search engine campaign, we will develop a clear content strategy in terms of on-site optimisation. This optimisation is informed by keyword analysis. We would work with you to write the content to include; Page Titles, Meta Descriptions, H1s, Body Copy and create an internal link structure.
Our approach to the technical aspect of SEO is meticulous in its detail and implementation. Technical SEO is an essential early aspect of any SEO programme – one small piece of code in the wrong place can mean the whole site is limited in its ability to rank for highly searched key phrases.
Whilst at first glance the website appears to be ok from a technical perspective, there are areas for improvements such as the implementation of structured data, or Schema Markup as it is more commonly referred to.
Elements of SEO
An often overlooked aspect of launching a new website is the redirecting of your old webpages to your new webpages and so avoiding a negative impact on your search engine rankings. If this step is missed there is a high chance that any search engine rankings your site has hitherto achieved will be wiped out and set back to zero. It is like moving your shop from one part of town to another without letting anyone know.
WHO WE DO IT FOR
The Allies Group worked with us on the redesign of our website and we were very pleased with the final result. Finding a company to deliver what you want can be a task within itself, but after getting in touch with multiple companies, we were confident that the Allies Group understood our business needs and brief. We now have a fully optimised website that our customers love and has increased our conversion rates!
Durham University Business School
Jackie Walkom, Director of Marketing and Admissions
St Bees School
Jeanne Lally -Joint Managing Director