Why choose us?

Proven track record;
Experience of your sector;
Technical expertise;
100% accountable;
Customer reviews;


The first optimisation element in any SEO campaign is the technical audit of the website. We will make sure that the site’s pages, its information architecture and its content taxonomy are conducive for search engine bot crawls.  Our audits are comprehensive, and cover both structure and content, we will provide a high level overview of exactly what is happening on your site. We commit to giving you the following;

  • Website and Analytics Audit
  • Competitor and Marketplace Analysis
  • Structural and Technical Implementation
  • Onsite Content Mapped To Specific User Intent
  • A Clear Reporting System That Ties Metrics to Goals

Request your free SEO audit here

On site/technical SEO

In order to ensure the best return from your search engine campaign, we will develop a clear content strategy in terms of on-site optimisation. This optimisation is informed by keyword analysis. We would work with you to write the content to include; Page Titles, Meta Descriptions, H1s, Body Copy and create an internal link structure.

Our approach to the technical aspect of SEO is meticulous in its detail and implementation. Technical SEO is an essential early aspect of any SEO programme – one small piece of code in the wrong place can mean the whole site is limited in its ability to rank for highly searched key phrases.

Whilst at first glance the website appears to be ok from a technical perspective, there are areas for improvements such as the implementation of structured data, or Schema Markup as it is more commonly referred to.

Elements of SEO

Link building

Link building is the practice of achieving hyperlinks from other websites to your own. A link is used as a navigation between pages on the internet. Search engines like Google use links to crawl websites. Using sophisticated link analysis, Google can discover how pages are related to each other and in what ways.

Search engines treat links as votes for reputation and importance. The engines themselves have refined the use of link data, and use algorithms to perform evaluations of sites and pages based on this information.

Local SEO

Local SEO is the process of optimising a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for a dentist, car wash, or locksmith, the search engine will display local businesses relevant to their location.

Site migration

An often overlooked aspect of launching a new website is the redirecting of your old webpages to your new webpages and so avoiding a negative impact on your search engine rankings. If this step is missed there is a high chance that any search engine rankings your site has hitherto achieved will be wiped out and set back to zero.  It is like moving your shop from one part of town to another without letting anyone know.




Matfen Hall

Luxe magazine


The Allies Group worked with us on the redesign of our website and we were very pleased with the final result. Finding a company to deliver what you want can be a task within itself, but after getting in touch with multiple companies, we were confident that the Allies Group understood our business needs and brief. We now have a fully optimised website that our customers love and has increased our conversion rates!

Natalie Bland

Allies Group have been involved in the delivery of two very significant projects for our branch – the launch of a new website and our Trust Cayman magazine. We have been very pleased with the outcome of both these projects and the feedback we have received from members and industry colleagues alike has been extremely positive.
Allies Group are fantastic to work with. Apart from their obvious subject knowledge, they take time to understand the culture of the organisation and find solutions that fit with current operating systems.. the work they did on our SEO audit has given us a clear direction and helped us to build the short, medium and long term strategy for the business.. It’s great to work with specialists like Allies Group because they are practitioners before they are theorists – their knowledge is up to date and even better tried and tested.

Charlie Grabham

Durham University Business School

Digital Allies has worked with St Bees School since October 2017 when I first approached them to design and implement a new website. Following its successful launch, they were then subsequently engaged to design, implement and manage the school’s digital marketing strategy. At every step of the way, the Digital Allies team has listened carefully to ensure a full understanding of our needs, kept me informed of progress and offered their advice and suggestions for adjusting the digital campaign, all whilst ensuring the biggest ‘bang for our buck’. All members of their team have been unfailingly helpful, proactive, polite, patient and quick to respond to enquiries. Importantly, they have also ensured that the process is kept as simple as possible. It is a pleasure to work with them and I have no hesitation in highly recommending Digital Allies as a forwarding thinking company combining in depth expertise, great ideas and innovation with a superb level of customer service.

Jackie Walkom, Director of Marketing and Admissions

St Bees School

Digital Allies has proved to be a new generation 21st century digital marketing partner for Travel Bureau. Offering a very different approach to the traditional agency model they act as a critical friend and guide through the complex world of digital marketing. Working with them has helped to deliver results against our business objectives and specifically allowed us to measure effectively the ROI against our marketing spend.

Jeanne Lally -Joint Managing Director

Travel Bureau