UX led design
The overall appearance and layout of your website can have a drastic impact on how people interact with it. We use customer data and testing to help you take the guesswork out of website design, tweaking individual elements for the best possible outcome.
We are steadfast in our commitment to creating an exceptional user experience, and we design from the ground up. We are fully adept at building websites that bring your online presence to life and will help to fulfil your business objectives. Once we have a firm understanding of your aims and goals, we will deliver the right solution for your business; implementing a robust and scalable platform that will stand the test of time.
We are delighted to be working through our partners as a premium provider of PrestaShop, one of Europe’s leading e-commerce platforms.
PrestaShop is an open-source e-commerce platform that originated in France in 2005. Today, it is one of the most popular softwares of its kind in the European market.
The flexible and scalable platform allows you to launch and grow an online business that is 100% owned and designed by you.
At present, there are more than 218,000 live stores running on the PrestaShop platform, and that figure continues to grow as more businesses seek expertise in ecommerce.
Some of the many benefits of PrestaShop include: free download and installation, no monthly fees, pre-built functionalities, intuitive UX, entirely scalable as you grow and a wide range of design templates available. It is also a very user friendly platform and suitable for most online stores.
Data driven approach to website development.
To understand how your customers are interacting with your business through your website, you must make use of Google’s free to use Analytics platform. The first step is to ensure that your account is correctly configured and optimised to capture meaningful information that will provide you with actionable insight to achieve a competitive advantage in the marketplace.
The Allies have partnered with a sector leading UK based host who guarantees 99.99% uptime for any site hosted on their platform, they also have embraced sustainability and all their power is from 100% renewable sources. Our hosting packages offer a tiered level of support from basic hosting packages to hosting and support packages. Click through to hosting ratecard.
An often overlooked aspect of launching a new website is the redirecting of your old webpages to your new webpages and so avoiding a negative impact on your search engine rankings. If this step is missed there is a high chance that any search engine rankings your site has hitherto achieved will be wiped out and set back to zero. It is like moving your shop from one part of town to another without letting anyone know.
As Google Certified Partners, we can help you to connect all of your customer’s digital touch points, including email, social media and much more, in order to get an innate understanding of your customers’ digital behaviour.
We make use of another of Google’s products to assist with the interpretation of your analytics data, that is Data Studio. Here we can configure dashboards showing you the business-critical information that you base your business decisions on in real time in an easy to read form.
WHO WE DO IT FOR
Sunderland Smart City
Transport North East
Charles Atha Senior Partner
Atha & Co
Moya Jones - Development Director
Prince Bishops Home
Durham University Business School
Mincoffs Solicitors have worked with Allies Group since 2017 on SEO strategy, after experiencing issues with our previous agency. The Allies Group are a joy to work with and are an extension to our marketing team. I have been impressed with the digital marketing expertise they provide and the time they have taken to get to know our business.
Marketing and Business Development Manager, Mincoffs Solicitors
Tom Bradshaw, Head of Ecommerce and Operations