UX led design

The overall appearance and layout of your website can have a drastic impact on how people interact with it. We use customer data and testing to help you take the guesswork out of website design, tweaking individual elements for the best possible outcome.

We are steadfast in our commitment to creating an exceptional user experience, and we design from the ground up. We are fully adept at building websites that bring your online presence to life and will help to fulfil your business objectives. Once we have a firm understanding of your aims and goals, we will deliver the right solution for your business; implementing a robust and scalable platform that will stand the test of time.



We are delighted to be working through our partners as a premium provider of PrestaShop, one of Europe’s leading e-commerce platforms. 

PrestaShop is an open-source e-commerce platform that originated in France in 2005. Today, it is one of the most popular softwares of its kind in the European market.

The flexible and scalable platform allows you to launch and grow an online business that is 100% owned and designed by you.  

At present, there are more than 218,000 live stores running on the PrestaShop platform, and that figure continues to grow as more businesses seek expertise in ecommerce. 

Some of the many benefits of PrestaShop include: free download and installation, no monthly fees, pre-built functionalities, intuitive UX, entirely scalable as you grow and a wide range of design templates available. It is also a very user friendly platform and suitable for most online stores. 



Data driven approach to website development.

To understand how your customers are interacting with your business through your website, you must make use of Google’s free to use Analytics platform. The first step is to ensure that your account is correctly configured and optimised to capture meaningful information that will provide you with actionable insight to achieve a competitive advantage in the marketplace.


The Allies have partnered with a sector leading UK based host who guarantees 99.99% uptime for any site hosted on their platform, they also have embraced sustainability and all their power is from 100% renewable sources. Our hosting packages offer a tiered level of support from basic hosting packages to hosting and support packages. Click through to hosting ratecard.

Site migration

An often overlooked aspect of launching a new website is the redirecting of your old webpages to your new webpages and so avoiding a negative impact on your search engine rankings. If this step is missed there is a high chance that any search engine rankings your site has hitherto achieved will be wiped out and set back to zero. It is like moving your shop from one part of town to another without letting anyone know.


As Google Certified Partners, we can help you to connect all of your customer’s digital touch points, including email, social media and much more, in order to get an innate understanding of your customers’ digital behaviour.

We make use of another of Google’s products to assist with the interpretation of your analytics data, that is Data Studio. Here we can configure dashboards showing you the business-critical information that you base your business decisions on in real time in an easy to read form.

MacGregor Black

The Entrepreneurs’ Forum

Power of Women

University of Sunderland

Swinburne Maddison


The Allies Group worked with us on the redesign of our website and we were very pleased with the final result. Finding a company to deliver what you want can be a task within itself, but after getting in touch with multiple companies, we were confident that the Allies Group understood our business needs and brief. We now have a fully optimised website that our customers love and has increased our conversion rates!

Natalie Bland

The website stats and income uplift are fantastic, the new site and the work done in the background has made a real difference to us. And it’s been great to work with a team that doesn’t treat you like an idiot just because you can’t write website code. You guys are a breath of fresh air, transparent and an absolute pleasure to work with. I look forward to continuing to work with you on SEO and the dreaded GDPR project.

Kirsty Ramsey,
 Marketing Manager

Tait Walker

Digital Allies has worked with St Bees School since October 2017 when I first approached them to design and implement a new website. Following its successful launch, they were then subsequently engaged to design, implement and manage the school’s digital marketing strategy. At every step of the way, the Digital Allies team has listened carefully to ensure a full understanding of our needs, kept me informed of progress and offered their advice and suggestions for adjusting the digital campaign, all whilst ensuring the biggest ‘bang for our buck’. All members of their team have been unfailingly helpful, proactive, polite, patient and quick to respond to enquiries. Importantly, they have also ensured that the process is kept as simple as possible. It is a pleasure to work with them and I have no hesitation in highly recommending Digital Allies as a forwarding thinking company combining in depth expertise, great ideas and innovation with a superb level of customer service.

Jackie Walkom, Director of Marketing and Admissions

St Bees School

Allies Group have been involved in the delivery of two very significant projects for our branch – the launch of a new website and our Trust Cayman magazine. We have been very pleased with the outcome of both these projects and the feedback we have received from members and industry colleagues alike has been extremely positive.

In all the years that White Hot Communications has relied on Allies Group to support clients' needs, we have been continually impressed by their professionalism, attention to detail, and permanently positive attitude. Debi Coldwell's years of experience in her field, coupled with a sunny disposition and good sense of humour is a sure-fire recipe for success!


White Hot publications