Website Design - Allies Group

UX led design

The overall appearance and layout of your website can have a drastic impact on how people interact with it. We use customer data and testing to help you take the guesswork out of website design, tweaking individual elements for the best possible outcome.

We are steadfast in our commitment to creating an exceptional user experience, and we design from the ground up. We are fully adept at building websites that bring your online presence to life and will help to fulfil your business objectives. Once we have a firm understanding of your aims and goals, we will deliver the right solution for your business; implementing a robust and scalable platform that will stand the test of time.

E-commerce

PrestaShop

We are delighted to be working through our partners as a premium provider of PrestaShop, one of Europe’s leading e-commerce platforms.

PrestaShop is an open-source e-commerce platform that originated in France in 2005. Today, it is one of the most popular softwares of its kind in the European market.

The flexible and scalable platform allows you to launch and grow an online business that is 100% owned and designed by you.

At present, there are more than 218,000 live stores running on the PrestaShop platform, and that figure continues to grow as more businesses seek expertise in ecommerce.

Some of the many benefits of PrestaShop include: free download and installation, no monthly fees, pre-built functionalities, intuitive UX, entirely scalable as you grow and a wide range of design templates available. It is also a very user friendly platform and suitable for most online stores.

prestashop.com/en

Analytics

Data driven approach to website development.

To understand how your customers are interacting with your business through your website, you must make use of Google’s free to use Analytics platform. The first step is to ensure that your account is correctly configured and optimised to capture meaningful information that will provide you with actionable insight to achieve a competitive advantage in the marketplace.

Hosting

The Allies have partnered with a sector leading UK based host who guarantees 99.99% uptime for any site hosted on their platform, they also have embraced sustainability and all their power is from 100% renewable sources. Our hosting packages offer a tiered level of support from basic hosting packages to hosting and support packages. Click through to hosting ratecard.

Site migration

An often overlooked aspect of launching a new website is the redirecting of your old webpages to your new webpages and so avoiding a negative impact on your search engine rankings. If this step is missed there is a high chance that any search engine rankings your site has hitherto achieved will be wiped out and set back to zero. It is like moving your shop from one part of town to another without letting anyone know.

Reporting

As Google Certified Partners, we can help you to connect all of your customer’s digital touch points, including email, social media and much more, in order to get an innate understanding of your customers’ digital behaviour.

We make use of another of Google’s products to assist with the interpretation of your analytics data, that is Data Studio. Here we can configure dashboards showing you the business-critical information that you base your business decisions on in real time in an easy to read form.

WHO WE DO IT FOR

OUR WORK

Matfen Hall

Luxe magazine

Sunderland Smart City

Gainford Group

Transport North East

TESTIMONIALS

“We needed to update and refresh our website and appointed Digital Allies from a field of three good companies because I liked their holistic approach to digital marketing. They came to us with ideas about how to increase enquiries via our website and improve our overall online presence as well as a fresh new design. They understood our desire to continue to be seen as a ‘traditional’, highly personal law firm while projecting a modern image and have definitely pulled that off with the new website design.”

Charles Atha Senior Partner

Atha & Co

Digital Allies offer an excellent service and have played a critical role in making digital communications part of our core business strategy. Their knowledge and use of sophisticated tools, allow us to efficiently and effectively reach the right people at the right time while maintaining low costs and producing accurate reporting for invaluable insight and continued improvement. The Digital Allies team are able to provide digital marketing specialists that cover the full spectrum of digital marketing; with technical, analytical and creative consultants at our disposal. This allows us to rest assured that our approach is “cutting edge”, which is vital for a business that is developing at the speed that we are. I have been particularly delighted with the dedicated support that Digital Allies have provided to our business. They are very much the “experts” you hope to find; people that speak clearly and definitively and not in the language of jargon and fluff. On top of their consulting work, their statistical analysis provides us with reporting based on the metrics that matter to us, providing us with invaluable management information.

Moya Jones - Development Director

Prince Bishops Home

Allies Group are fantastic to work with. Apart from their obvious subject knowledge, they take time to understand the culture of the organisation and find solutions that fit with current operating systems.. the work they did on our SEO audit has given us a clear direction and helped us to build the short, medium and long term strategy for the business.. It’s great to work with specialists like Allies Group because they are practitioners before they are theorists – their knowledge is up to date and even better tried and tested.

Charlie Grabham

Durham University Business School

Mincoffs Solicitors have worked with Allies Group since 2017 on SEO strategy, after experiencing issues with our previous agency. The Allies Group are a joy to work with and are an extension to our marketing team. I have been impressed with the digital marketing expertise they provide and the time they have taken to get to know our business.

Claire Fenwick

Marketing and Business Development Manager, Mincoffs Solicitors

With Digital Allies’ approach to digital marketing, we feel very happy and confident that we’re in the right hands and on an upwards spiral again rather than a downwards one, which is something we’ve not felt for a long time. Digital Allies truly saved us from disaster, and thankfully they are now sending us upwards! Long may it continue.

Tom Bradshaw, Head of Ecommerce and Operations

Jake Shoes

Digital / Website design