Training / Standard courses

Our Training Team are experienced in a wide range of disciplines within the world of Digital Marketing, including: Google tools (Analytics, Search Console, Advertising and more).

Utilising Google’s free tools can be a fantastic way to increase brand awareness, track the success of your online practices, and identify key information to further understand your web traffic & online audience.

In these sessions we can focus on a variety of subjects depending on your requirements and existing skills:

• Google Analytics and understanding web analytics for your website
• Google Search Console and pairing the data here with your SEO strategy
• Understanding the Google Ads environment & creating your digital ads

With algorithms creating a community-centric environment on social media, a strategy without promotions or adverts can only get you so far. In these sessions we’ll focus on paying to extend your brand awareness across your social channels & identify ways in which you can look to affect change according to your current marketing objective:

• Understanding the language behind social advertising
• Getting to know the advertising tool
• Best practices for creating adverts on the particular platform(s)

So many businesses struggle with what to talk about across their marketing channels as well as how to present this content. Depending on your requirements, within these sessions we’re able to focus on one or a combination of: design, captions/copy, blog writing, Canva, creating branded content.

• Working with the Canva design tool to create content of all kinds
• Building your brand kit to create consistent content for your business
• Understanding how you can optimise your online copy for search engines/social media

Sending marketing communications directly to your audience’s inbox can be an excellent way to increase customer engagement with your brand & stay at the forefront of their minds in between purchases. These sessions can help you develop your knowledge around the subject no matter what your requirements are:

• Building an email sign up list to gather contacts
• Developing email marketing campaigns to send to thousands of people
• Setting up automated email chains for efficiency

Trying to rank on the first page of a search engine is vital in optimising your organic strategy. But with a long list of how to begin achieving this, often in a language those outside of the industry don’t understand, it can often be a challenge to know where to even begin. Our SEO training sessions can be designed to cater for all levels of understanding, covering:

• Keywords & keyword research
• Backlinks and ‘follow’ links
• Link building & why it’s important

A universal destination for people to discover, learn about and familiarise themselves with brands of all kinds, social media has continued to be a vital asset for any digital strategy. Our sessions will focus on any social platform(s) of your choice & empower you to create, optimise, manage and run them successfully:

• Developing your proactive social media marketing strategy
• How to get the most from your social media profiles
• Tracking and measuring your marketing objective in relation to the platform(s) you’re on