21 Hospitality Group

About the client

21 Hospitality Group, headed up by chef restaurateur Terry Laybourne, boasts a portfolio of six successful Newcastle city centre restaurants (21, Café 21 at Fenwick, The Broad Chare, Saltwater Fish Company, Porterhouse Butcher and Grill and St. Vincent), one York restaurant (Café 21 York) and the new 21 at Home offering. 

What we did

The Group was keen to educate their staff on how to work collectively to produce effective and appropriate content for their many social media profiles. We produced an interactive half day training experience for the entire team (across five restaurants) entirely bespoke to their business needs. Allowing them to understand their current practices in relation to where they aimed to develop their skills and improve their standards to meet the needs of the Group.


“Communicating with our staff and customers in a new, virtual way was quite the challenge for our team, but after joining a number of Allies Group training sessions with Amy, we were enthusiastic, invigorated and ready to take it on the task in hand.

Amy’s sessions provided energy, humour – and most importantly, she spoke in a language we all understood. It can be intimidating when stepping into a ‘tech’ world you’re unfamiliar with, but the pace, positivity and patience involved in these training sessions meant that we were able to take on new projects with confidence.”

Terry Laybourne, 21 Hospitality Group