About the Client
Beanies Flavour Coffee, are a North East based business, providing flavoured Coffees, Syrups, Thick Shakes, Candles and Merchandise. They sell their products via their e-commerce platform and in store.
What we did – PPC
Allies Group ran a series of PPC campaigns for Beanies Flavour Coffee, utilising both Google Search and Shopping Ads.
We worked closely with our client to understand the nature of the campaigns, to ensure they were effectively set up and managed to achieve the best results.
The ads were targeted at those who were searching for terms related to Beanies & coffee products, the results were fantastic generating a revenue increase of 1,819%.
What we did – Influencer Marketing
Following the success of our paid work we had opened up new online markets and so the next step was to deepen the penetration of these new markets and so we used Influencer Marketing to generate further engagement and sales.
Working with the client we targeted Slimmers, Lifestyle Bloggers and Mummy accounts on Instagram with a wide following providing trackable discount codes.